New partner app
Context
Logistimo Fleet is targeted at rural, low-resource logistics providers and also enables crowdsourcing of delivery partners. Majority of the delivery partners were first-time smartphone users with minimal education and had to be trained on the use and data input in the app to ensure data quality. Working with crowdsourced partners implies frequent traningings and data audits
Goal
- Improve user experience, productivity, quality and reduce training time
Action
- Undertook in depth behavioural studies of delivery partners and broader ethnographic study of current and potential delivery partners
- Created user personas and mapped the user journey in app
- Created wireframes and prototype and tested it with the end users and incorporated feedback
- Liaised with a freelance designer to design the screens
- Implemented app language localization for the benefit of the transporters
- Participated in sprints as product owner and conducted review sessions for delivery of quality code
- Trained the trainers on the new app
Outcomes
- Training effort reduced by 75% and some times only on-the-job training was done
- Data entry error rates came down by 80% reducing audit requirements and redo times
- Delivery partners were productive from day one